Last Updated: May | 2026

At Threaded London ("we", "us", "our"), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (threadedlondon.com) and purchase our bespoke embroidery products and services.

Please read this policy carefully to understand our views and practices regarding your personal data.

1. Information We Collect

We may collect and process the following data about you:

• Identity and Contact Data: Includes your name, billing address, delivery address, email address, and telephone number.

• Financial and Transaction Data: Includes details about payments to and from you, and other details of products or services you have purchased from us. (Note: We do not store full credit card details on our servers; these are processed securely by our payment gateways.

• Order and Bespoke Data: Includes specific design requests, uploaded artwork, text for personalisation, and order history.

• Technical and Usage Data: Includes your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types, operating system, and information about how you use our website.

• Marketing and Communications Data: Includes your preferences in receiving marketing from us and your communication preferences.

2. How We Collect Your Data

We use different methods to collect data from and about you, including through:

• Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or corresponding with us by post, phone, email, or otherwise (e.g., when you place an order, create an account, or contact customer service).

• Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns using cookies and similar technologies.

3. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To Perform a Contract: Processing your order, creating your bespoke embroidery, managing payments, and arranging delivery.

• For Legitimate Interests: To run our business, provide customer support, improve our website, and ensure our site is kept secure.

• To Comply with a Legal Obligation: Keeping financial records for tax purposes.

• With Your Consent: Sending you marketing communications and newsletters (you can withdraw this consent at any time).

4. Data Sharing and Third Parties

We do not sell your personal data. We may share your data with trusted third parties solely for the purposes of running our business and fulfilling your orders, including:

• Service Providers: Couriers and delivery companies (e.g., Royal Mail, DPD) to ship your orders, and payment service providers to process your payments safely.

• IT and System Administration: Website hosting platforms, cloud storage, and email marketing service providers.

• Professional Advisers: Including lawyers, bankers, auditors, and insurers based in the UK.

• Legal Requirements: If we are required to do so by law or in response to valid requests by public authorities (e.g., HMRC).

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. Access to your personal data is limited to those employees, agents, contractors, and other third parties who have a business need to know.

6. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.

 

7. Your Legal Rights

Under the UK GDPR, you have rights relating to your personal data, including the right to:

 

• Request access to your personal data.

   

• Request correction of your personal data.

• Request erasure of your personal data.

• Object to processing of your personal data.

• Request restriction of processing your personal data.

• Request transfer of your personal data.

• Withdraw consent at any time.

If you wish to exercise any of the rights set out above, please contact us.

 

8. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site. 

 

9. Changes to Our Privacy Policy

We keep our privacy policy under regular review. Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

• Email Address: info@threadedlondon.com

• Postal Address: 893 Great West Rd, Isleworth, Brentford TW7 5PD

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO.